BON CHIC BON GENRE
Max Azria created BCBGMAXAZRIA with a simple idea — to design a beautiful dress.
Founded in 1989, BCBGMAXAZRIA is an homage to the French expression “Bon Chic, Bon Genre”,
conveying that great style comes from within.
1989 – 1994
Max Azria lanza BCBGMAXAZRIA y abre su primera sede en el centro de Los Ángeles.
La primera tienda independiente de BCBGMAXAZRIA abre en Brentwood, CA. La tienda BCBGMAXAZRIA abre en San Francisco, CA.
1995
Max Azria is awarded California Designer of the Year.
BCBGMAXAZRIA Footwear Collection launches.
Spring Campaign featuring Charlize Theron.
1996
BCBGMAXAZRIA debuts its first Women’s Collection during New York Fashion Week.
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